Mohammad Babar Jafree

• Managing all executive decisions and ensuring the vision of the company is being brought to fruition. • Leading the creative department and ensuring quality assets are being produced and delivered efficiently. • Overseeing financial reporting, taxation and legal issues with the aid of retained vendors. • Developing business via networking and creating new avenues of revenue generation. • Working closely with HR to increase overall efficiency of the team by reducing roadblocks, improving communication.

• Leading the conceptualization, development of campaigns, screenwriting & direction for Taskeen – a mental health NGO. • Management & coordination during production and post-production to the team and vendors to ensure the effective translation of the vision. • Overseeing budgets, analytics and timelines for efficient and timely distribution of content. • Reached more than 25 Million people to date through social media and north of 40 Million through mass media up till 2023 through adverts and campaigns.

• Screenwriting & direction for various projects for Taskeen – a mental health NGO. • Leading the conceptualization and development of campaigns. • Management & coordination during production and post-production to the team and vendors to ensure the effective translation of the vision. • Overseeing budgets, analytics and timelines for efficient and timely distribution of content.

• Majorly contributed to the domains of management, coordination, finance, marketing and advertising in this creative advertising agency & production house start-up. • Participated as a lead screenwriter, actor, producer and director for the various digital campaigns and for live shows. • Focused on business development and worked with brands like Unilever, Taskeen, Vital Tea, Lipton and Teeli. • Led the creation of the vision, SOPs, strategies and policies of the company.

• Visiting faculty at Bay View teaching Mathematics I & II, Statistics I & II for University of London External Bachelor's Program.

• Visiting faculty at L’ecole teaching Mathematics II and Statistics II for University of London External Bachelor's Program. • Lecturer of O’ Level Additional Mathematics for 2013-2014 Calendar Year.

• Strategized, budgeted and pitched advertising campaigns to various Unilever brands and actively participated from ideation to execution. • Led PR related activities ensuring budgets, timelines and the brand requirements are met. • Managed and coordinated throughout the execution of campaigns with the team and vendors to ensure the effective translation of the brand’s vision. • Received bronze Global Smarties Award 2015 for mobile marketing campaign for Lifebuoy Shampoo for GroupM ESP and Mindhsare.

• Studied in depth the money market, foreign exchange market, asset liability management, international bonds, financial derivatives and local currency market sub-departments of the Global Treasury department • Deeply analysed the individual and complementary roles of the sub-departments and assisted in the tasks.

• Team Leader of Incoming Exchange – Responsible for marketing the core exchange program and creating opportunities for foreign AIESEC members in the Pakistani job market. Created 3 management opportunities within 3 months of training, single-handedly fulfilling 300% of the expected annual objective for the team. • Received the Best New Member Award for AIESEC Karachi. Awarded Best Organizing Committee Vice President – Communication, Design & Logistics for the National Leadership Conference in 2011.