Mohammad Jafarbekloo

Leading product strategy for enterprise DAM, MAM, and MRM platforms at censhare, driving cloud-native migration to Kubernetes. Delivered three layers of AI in production: natural language search via vector databases, sovereign AI tools for content automation using Ollama and Node-RED, and agentic workflows via MCP server. Integrated DAM with Marmind MRM through Keycloak SSO federation and Kafka-based data sync.

Dramatically increased monthly active users (MAU) for self-care application "MyIrancell" from 200k to 17m in six years. Collaborated with product management and stakeholders to align product strategy with company goals Conducted customer behavior analysis and redesigned UX to drive a 30% increase in revenue. Improved NPS score from 4 to 4.7 on MyIrancell application Successfully launched new services, such as "Shake Feature," leading to a 50% increase in daily engaged users

Developed comprehensive marketing plan for a business roadmap Extracted and analyzed customer data to identify patterns, trends, and potential market opportunities • Led a comprehensive advertising plan and increased market share from 20% to 26% in three years Gamified the customer loyalty club to increase customer engagement and reduce churn users. Defined marketing automation campaigns and led a 40% increase in customer retention for top products