Mohammed Zakiuddin Noman

Managed a team of 4 members: Established, managed, and developed the Programmatic and PPC campaigns Partnered with Sales, Adops and other key stakeholders to deliver campaigns and initiatives to drive key KPI’s. A point of escalation when looking to resolve technical and client issues. Handled the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

*Overseen paid media campaigns for over 15 corporate clients in the EMEA region. Developed and executed paid media marketing campaigns making sure they aligned with the client's brand, goals, and objectives. * Managed end-to-end campaigns, including planning and strategy development, budget management, campaign creation and optimization, and post-campaign analysis. * Developed insights and recommendations for the optimization and improvement of future campaigns.

*Managed, investigated & troubleshot major technical and account related issues for publishers using Google Ad Manager for Display, Video, Mobile account *Performed regular ad-hoc partner performance reporting and analysis to better understand customer behaviour including acquisition, engagement, conversion and retention. *Collaborated with publishers/ advertisers by suggesting best practices to improve revenue, yield, CPMs & monetization opportunities

Thesis "A Qualitative study of the programmatic advertising professional's attitude towards data privacy in India