Mohan Krishna K.S.S

• Support the Marketing team in deriving actionable data-driven insights with a goal to enable the organization to make efficient marketing decisions

• Performed comprehensive Passenger Up-sell and Down-Sell analysis for evaluating value addition provided by multi-mobility offerings on the platform • Strategically identified and selected target audiences for Apple Pay and Spotify partnership campaigns to increase user retention rate by more than 35% • Optimized tourism-related KPI reporting for Regional teams to improve cross-border performance across all markets in the forthcoming season

• Developed series of robust Tableau dashboards as an integrated one-stop solution to facilitate real-time impact analysis of driver communication initiatives • Assessed and presented plausibility of the Product team’s hypothesis to increase activation rate by 15% through introducing a new passenger voucher feature • Evaluated and quantified impact of including supply rewards along with passenger incentives as a part of the Customer Lifetime Value (CLV) metric

• Adopted Agile Methodology to manage, track, and deliver more than 150 Oracle SCM and OM functional change requests to enhance customer satisfaction • Strategized, implemented, and validated the International Credit Claim product by utilizing Scrum framework with an aim to deliver utmost user experience • Awarded for displaying firm's Core Values of ‘Act Like Owners’ and ‘Customer First’

Interim GPA: 1.6 (German Grading Scale) • Specialization: Business Analytics • Recipient of ESMT Berlin MIM Merit Scholarship • Elected as Class Representative for Quantitative Business Track of MIM'23 for 2 consecutive years • Winner of the MARGA Business Simulation for Students: Winter term 2022-2023 • Thesis: Predicting the success of chemical compounds in the drug development process using multi-class classification

CGPA: 9.50/10

CGPA: 8.34/10 • Minor Specialization: Digital Marketing • Elected as Class Representative from a batch of more than 65 diverse students for 3 consecutive years