Mona Hanson

FREELANCE Project work for various companies :

Created and developed brand business plan, providing structure to enable sustained, long-term growth for a Hong Kong based wellness spa/brand looking for expansion into the US market. Analyzed wellness market strength and devised market entry strategy.

Developed and executed numerous market strategies based on competitive research reports to launch and position Microsoft Xbox 360 and Microsoft Zune products into corporate / casino and loyalty / rewards industry. Acted as liaison between clients and Microsoft Programs for clients such as American Express, Citibank, Marriott, and Harrah’s Entertainment Group. Ensured all marketing and brand guidelines are implemented and followed for all promotional activities.

Served as business/marketing development strategist and brand consultant for various startups such as fashion, cosmetics, and professional services companies. Managed processes for developing new product launch strategies including product design, packaging development, launch marketing and market entry strategies. Provided direction on development of competitive market activity for specific clientele and new markets.

Directed regional marketing operations for new French Cosmetic brand for entry into Scandinavia. Developed detailed marketing analyses for key market strategies for new product insertion. Planned and coordinated various high-level projects marketing programs and campaigns, including event and promotional requirements, oversaw production and fulfillment processes with internal teams and outside vendors, responsible for integrated marketing communications.

Developed and implemented marketing plans for international fashion retailer, H&M for H&M’s cosmetics line, Face of Beauty (FOB). Duties included brand strategy, new product and concept development, packaging development, competitor analysis, collateral support and advertising development. Designed and developed seasonal cosmetics programs. Set-up and coordination of photo shoots and other related projects.

Law and IT, Law and Marketing