Mónica Diaz

Within a dynamic startup, I played a generalist role being part of the strategic planning, user-centered design development and measuring the impact of design solutions on the business. My tasks: UX research processes, user-centric screen flows, design system, wireframing, prototyping, usability studies, responsive web design, branding redesign, iconography and graphic materials. Adopting agile methodologies such as Scrum and Kanban, this experience allowed me to be a key driver of the company success.

During my experience, I had the opportunity to specialize in the fashion-focused packaging sector. My tasks: technical development of packaging, die-cutting designs, labelling, market trend research and art direction. This experience allowed me to gain invaluable insights into how users interact with products and how packaging strongly influences their perceptions and emotions. As well as understanding the importance of providing users with an enjoyable and seamless journey from start to finish.

As a visual designer and creative department lead, I played a multi-faceted role that helped me develop my leadership, organizational and collaboration skills with multidisciplinary teams. My tasks: development and art direction of a wide variety of projects, such as web design, physical product development, product restyling, catalogs, branding and functional packaging. In this position, I deepened my knowledge of accessibility and how to meet the requirements of users with special needs.

As a visual designer, I worked in a dynamic position that allowed me to work on a wide range of projects across multiple platforms. My tasks: development of projects, such as catalogues, branding, usable packaging design, advertising media creation, web design and exhibitions art direction. This position helped me refine my design skills, but also gave me a holistic perspective on the importance of visual language in various contexts.

During my first professional experience, I played an important role in improving the visual communication of architectural projects. My tasks: improving the visual communication of projects, such as catalogues, commercial presentations, visual content for social media on physical and digital platforms, as well as technical drawings. This experience not only helped me to put my design skills into practice, but it was also a breakthrough in digital design.

The Google UX Design Professional Certificate provided me with a strong understanding of user-centered design principles, research methodologies, prototyping, usability testing, etc... Thanks to this training, I feel confident in tackling complex design challenges and contributing to the development of products and services that enhance the user experience in impactful and innovative ways.

These studies provided me with a thorough understanding of visual communication and design principles, which I apply on a daily basis to create aesthetically pleasing and user-friendly interfaces. I acquired valuable experience in various graphic design software, which allowed me to bring my design concepts to life effectively. The emphasis on user psychology and user experience in the program has been indispensable for me in learning how to create meaningful and engaging interactive products.

My studies in Industrial Design and Product Development was a crucial starting point in my professional career. It allowed me to acquire knowledge of design principles, user-centered methodologies and prototyping skills, helping me to set a solid foundation in the user-centered product design process. Training in critical thinking and constant collaboration in multidisciplinary projects has been vital to face new challenges, working as a team and autonomously to generate innovative solutions.