Monica Upshaw

Work with corporations and CEOs to provide virtual corporate services in the areas of marketing, administration, customer service, training, web design, etc...

Lead marketing strategies for 9 centers in the Raleigh/Durham area. Developed integrated approach to increase brand awareness and enrollment results. Key foci include, but are not limited to: maximizing enrollment growth and cohesion of the corporate brand image; developing annual marketing strategies targeting new and existing core-customer bases; securing targeted media endorsement; developing annual retention marketing strategies for existing core-customer bases.

• Responsible for the development and implementation of all internal and external marketing initiatives including referral programs and external corporate memberships. • Spearheaded the redesigning project of the club’s internet and intranet website. • Launched two, successful brand-building advertising and partnership campaigns through the local media and surrounding real estate agents. • Conducted initial review of membership applications prior to submission to General Manager and Board of Directors