Moti BLAU 鲍慕磾

Lecturing to professionals and top managers from all over the globe. Topics: International marketing, business Strategy & innovation, developing business relationships and quality of service.

Entrepreneurship. Managing international marketing projects: market research & analysis, marketing strategy & planning, market entry, channels set-up & management, sales management. Wide range of marketing communications activities. Consulting on various entrepreneurial, business strategy & planning, business development, marketing & sales issues. All related to the international 'High-tech' & 'Clean-Tech' industries. Lecturing in international marketing & business strategy. Europe & Asia.

Strategic oversight of the company.

Business strategy & planning. Led the first financing round of the company. International market analysis & marketing strategy formulation. Marketing mix, IMC & marketing operational planning. Set-up and development of international sales channels. Pioneered the company’s successful entry into China. A business & marketing consultant to the company during Nov. 2004 – Oct. 2007.

International sales strategy & sales team responsibilities. Design, setting up, development & on-going management of international marketing channels. Personal sales management accountability via channels. Territory: Western and Eastern Europe, CIS, Asia. Pioneered company’s successful entry into Eastern Europe and CIS countries.

Sales territorial responsibilities: Setting up and on-going management of marketing channels in the territory. Supervising local sales branch (Frankfurt). Territorial market information collection and analysis. Planning & execution of international marketing promotional activities. Marketing support to channel partners. Relocating to European HQ (Paris), executing the company’s European entry strategy. Management of all support activities throughout Europe. Territory: Global. Western and Eastern Europe.

Cross-Cultural Experience. Extensive travel throughout the Far East.

Managing instructors’ teams. Direct command of course trainees. Individual coaching & team leadership. Development of course curriculum & training aids. Writing of technical literature. Pioneered the first CBT program in the IAF. Frontal & hands-on training (>000's hours) of complex, electronics systems subject matters to electronics technicians & engineers.

Marketing, Strategy, Entrepreneurship.

Marketing.

Microprocessors & digital electronics