Muhammad Arfat

• Content Management: Managed CMS for Boerse-frankfurt.de, adding market reports and columns, and contributed to content creation for social media platforms (YouTube, LinkedIn, Instagram) with graphic design and video editing. • SEO & Google Ads Strategy: Assisted in developing SEO strategies and optimizing Google Ads (SEA) campaigns through keyword research, competitive analysis, bid management, and performance tracking. Also, recommended a widget integration to enhance SEO performance.

Co-Founded & Managed Da Vinci Solutions: specializing in Google Search Ads, WordPress web development. Led advanced ad optimization strategies, achieving a higher Quality Score, and Ad Rank across all campaigns. Custom KPIs in GA4 & GTM: Developed custom dashboards in Google Analytics that tracked KPIs, revealing insights that helped reduce the bounce rate by 22% and increase average session duration by 1.5 minutes across all campaigns. Also, integrated Google Tag Manager (GTM) with ongoing campaigns

Topic: Strategy, Design, and Implementation Roadmap for a Portfolio wide Venture Sales & Marketing Excellence Center (10+ ventures) • Identifying marketing and sales goals for all venture-building phases per business model. • Cost calculations, task split, and recommendations for the organizational structure of the Sales and Marketing Excellence Center. • Matrix overview of best-fit tools for marketing and sales activities per venture building phase and per business model.

Established a Private Label Brand, conducted Product Research, and managed finances, including cash flow sheets and capital allocation for growth, while spearheading marketing efforts through various platforms like Google Ads, Facebook Ads, Instagram, and Amazon PPC, maintaining low ACOS. Skills: Amazon PPC, Meta Ads, Canva, Product Sourcing, International Trades, Microsoft Excel, New Product Launches, Supply Chain Management, e-Commerce, Product Owner, Independent learner, workflow from global freelancer

On-going Thesis - Expected Graduation: August 2025 Emphasis on: “Business Administration, Marketing, Strategy & Leadership”