Muhammad Junaid

As a Performance Marketing Manager, I lead data-driven paid acquisition strategies focused on scalable growth and measurable ROI. Key Responsibilities: Planned, executed, and scaled high-performing campaigns across Meta Ads and Google Ads with a strong focus on ROAS, CPA, and lead quality. Designed and optimized full-funnel strategies including awareness, retargeting, and conversion-focused campaigns. Implemented advanced conversion tracking systems (Meta Pixel, Conversion API, GA4, UTM tracking) to ens

• Planned, executed, and optimised high-performing paid campaigns across Meta Ads and Google Ads, consistently hitting ROAS, CPA, and lead-quality targets. • Developed full-funnel marketing strategies encompassing awareness, retargeting, and conversion stages. • Implemented advanced tracking systems (Meta Pixel, Conversion API, GA4, UTM) for accurate attribution and performance analysis. • Conducted continuous A/B testing on creatives, audiences, landing pages, and bidding strategies to improve campaign

Key Responsibilities Drive high-quality, conversion-ready leads by strategically managing Meta Ads campaigns, optimizing SEO, and aligning marketing efforts with the ideal customer profile. Plan, execute, and optimize paid campaigns across Meta Ads and other platforms to maximize ROI and reduce cost per lead. Develop and implement SEO strategies to increase organic traffic, improve search rankings, and support lead generation goals. Optimize full-funnel marketing processes, including landing pages, form

As a Digital Marketing Consultant to assist marketing team in implementation digital marketing plans and responsible for developing and executing digital marketing campaigns lead generation and brand awareness for different real state projects on various digital channels trough Meta and Google ads.

Led end-to-end digital marketing strategy for an appliances eCommerce store, driving revenue growth across paid and organic channels Managed high-budget Meta Ads and Google Ads campaigns, optimizing for ROAS and scalable performance Built and executed SEO strategies, increasing organic traffic and ranking for high-intent keywords Improved website conversion rate through CRO, A/B testing, and UX optimization Developed retargeting and retention funnels (email & SMS) to maximize customer lifetime value Oversaw

Conducted comprehensive market research to track customer trends and forecast future market shifts. Developed and executed marketing strategies and campaigns across digital platforms, social media (Facebook, Instagram, outdoor, and , ensuring brand messaging aligns with customer expectations. Monitored and analyzed campaign performance using digital analytics tools to optimize ROI and prepare detailed marketing performance reports. Coordinated with principals and distributors to create actionable marketi

• Spearheaded the digital marketing function for one of Karachi's most recognised F&B; and hospitality brands, building the online presence from the ground up. • Developed and executed multi-channel digital strategies across social media, Google Ads, SEO, and email marketing to drive footfall, reservations, and brand awareness. • Managed and grew brand social media accounts, increasing organic reach and audience engagement through targeted content calendars and community management. • Launched and optimi

Developing and implementing effective search engine optimization (SEO) strategies. Coordinating content, design and Managing offsite and onsite optimization projects and reporting on performance.