Mujde Guner

Led end-to-end quantitative and qualitative research projects in the Middle East and Africa, transforming insights into strategy and actionable recommendations. Developed surveys, discussion guides, Implemented consumer closeness initiatives, such as impactful home visits, and in-depth interviews over discuss.io for a deep understanding of consumer needs and behaviour. Thrived in a dynamic multicultural environment, adapting research methodologies to diverse cultural contexts.

Managed end-to-end consumption data for Middle East & Africa countries consolidating sell-in and sell-out data and published in Power BI dashboard. Built Market Performance Report which indicated sales growth and shares in category and brand level, distributed to 300 Business Stakeholders across the Middle East & Africa region every month. Built Power BI dashboard for the French-speaking Africa & Maghreb Region. Performed ad-hoc Impact and Price Pack Architecture analyses for strategic marketing decisions.

Before pursuing my master's degree in Information Technologies and transitioning into the role of Consumer Business Insights & Analytics, I provided support to MEA Business Unit Executives. I assumed project ownership for the e-Forms Event Management System, serving as a bridge between internal stakeholders and the developer team. This experience not only ignited my passion for analytics but also catalyzed my career transition.

Directed the operations of a pool of 11 cars with drivers, ensuring the smooth accessibility of company vehicles for all users through effective daily task scheduling. Diligently orchestrated the flow of company visitors from Tokyo headquarters, encompassing tasks such as booking accommodations, orchestrating airport transfers, arranging transportation for business-related visits, securing meeting spaces, and curating restaurant choices for business dinners.

Assumed full responsibility for the onboarding of new expatriates within the organization. Managed entry and exit processes, prepared of job contracts, monitoring probationary periods. Administered the company's leave system. Organized quarterly orientation training sessions for new employees to ensure a smooth onboarding process. Engaged with prospective job applicants, coordinating interview schedules, made reference checks.

Functioned within the Neurology & Pain Unit under the guidance of the Franchise Manager. Responsibilities included providing support to three Regional Managers in various marketing activities, including coordinating congresses, meetings, travel arrangements, managing the procurement of promotional materials, and distributing materials to the Sales Force through SAP. Supported Product Managers for implementing innovative marketing strategies for effective product marketing.

Played a pivotal role in supporting all clinical studies conducted by the Research & Development Department, from their inception to completion. Managed document flow of the department, collecting, tracking, filing, and pre-indexing Ethics Committee approvals relevant to the studies. Collaborated closely with Clinical Research Associates, ensuring effective communication with study investigators to guarantee timely and accurate provision of essential study data.