Martina Beringer

-Aggregating local category insights from US, China, Russia and numerous European countries into global category perspectives -Identifying critical knowledge gaps and shaping global category learning agenda -Creating a global communication platform and regularly sharing latest consumer insights to ensure application across the globe

-Developing CMI Knowledge Management vision, tool and processes jointly with external provider and implementing in the EU organization -Restructuring knowledge along new company growth model to make it actionable for business decisions -Leading global roll-out of Knowledge Management tool in other world regions

Managing all knowledge activities for the Strategy Knowledge Team within the European Consumer Goods Practice incl. identifying knowledge gaps, defining learning agenda, leading/working on knowledge building projects and disseminating relevant knowledge to consulting teams

Managing all knowledge activities for the European Consumer Goods Practice incl. identifying knowledge gaps, defining knowledge agenda, coordinating knowledge building projects and disseminating relevant knowledge to consulting teams

Leading/conducting consulting projects with a focus on consumer goods clients (e..g, international strategy, growth strategy, go-to-market concept, production optimization, etc.)

Marketing, Organization