Murat Yavuz BOZDAG

• Defining customer behaviors and exploring insights to form a strategy • Identifying the customer segments and their differentiated features to make precision marketing • Making data analysis to help to accomplish the business goals of customers • Following consumer and media trends

• Clearly identifying and describing the needs of the customer in order to build a shared understanding of the problem and solution with the product development team • Making decisions regarding the priority of needs in order to deliver maximum outcome • Determining whether solution parts were satisfactorily delivered • Enabling transparency into the upcoming work of the product development team

• Identification of target customer groups • Defining the objectives of market strategy • Establishment of annual marketing calendar • Making internal and external competitive analysis for marketing activities • Designing and building business associations • Planning marketing, product management • Forecasting yearly marketing budget and management of budget

• Software testing of system/module updates and reporting test results • User manual preparation of newly added modules • Analyzing requirements of the project and preparing requirement documents