Murat Gün

Segmented AVEA customers by Value based segmentation approach Segmented AVEA customers by usage based segmentation approach Developed different churn models depend on customer’s life cycle. Developed descriptive churn behavior models for prepaid and postpaid customers. Implemented specialized RFM segmentation for prepaid customers Analyzed past campaign results through data mining modeling techniques to improve response rates Developed logical model for analytic data mart

For a leading Insurance Company: Involved in Customer Segmentation Project Prepared marketing KPIs for sales channels Developed segment based costumer acqusition and retention campaign programs For a leading Water Heating and Air-conditioning Company: Designed customer Data Mart for marketing department For PARO: Segmented Koc Holding’s top customers by RFM approach Involved in customer churn project Analyzed past campaign results through decision tree, association detection

For a leading Bank : Involved in Customer Churn Project For a leading Retail Company : Involved in Customer Segmentation Project For a leading Bank : Involved in POC Workshop including propensity modeling and fraud modeling For a public Bank : Implemented a WebApp FrameWork program for analayse data in Anti Money Laundering project