Muriel Burke

Working with Serviceplan Group (Plan.Net + TME + Serviceplan Make) on BMW, MINI and Bosch. Specialises in technical, automobile, healthcare and fashion industries. Experienced in email nurturing, app optimisation, social media, PR, blogging, websites and eLearning. Projects undertaken for Sony, Alphabet Leasing, BMW, Continental, Serviceplan Group MAN, Bosch, PRO 7, Deutz, Sony, TEVA, ITV Studios, Charmant Group, consense communications and more. Native English and fluent German speaker.

Planung und Organisation von Medical-Affairs-Kommunikations-Maßnahmen u.a. nationalen und internationalen Kongressen (ASCO, ASH, EHA), Tagungen, Medical Advisory Board und Investigator Meetings, Symposia, Online, Print und Below-The-Line Aktivitäten, KOL Koordination, Vertrags- und Kostenverwaltung und Steuerung von Agenturen.

Corporate and marketing communications services for the fashion (Esprit, Elle, Trussardi), automobile leasing (Alphabet International, BMW), television (Sony), healthcare (Fresenius) industries and more.

Acquisition of distribution and retail partners worldwide, marketing management of all international activities, strategy development. Key markets UK, Europe, Australasia.

Key account management of mass market accounts, book clubs and non-trade accounts. Business development through special sales to companies outside book trade. Management of Walt Disney programme at Penguin.

Corporate Social Responsibility - A Strategic Approach

Communication Planning, Research and Evaluation, Managing the Public Relations Function, Ethics and Public Relations, Media Relations, Social Media