Myriam Lahlou

- Developed and executed the marketing strategy for the E-commerce and the wholesale distribution channel. - Managed the webmaster in the development of the E-commerce platform and provided continuous improvements to the website functionality and content - Coordinated external service providers in delivering compelling marketing materials and sales supports - Managed the annual marketing budget and created online marketing campaigns - Established the sales strategy for the B2B market

- Developed the marketing strategy to introduce the portal and ensure a successful market penetration - Defined the portal usability (property reports, CRM tools…), and collaborated with graphic designers to ensure its correct implementation and a user friendly interface. - Developed online marketing campaigns through e-mailings, newsletters and web 2.0 applications - Coordianted advertising agency in developing effective communication plans - Developed sales strategy, created sales supports materials

- Developed an executed the firm Real Estate marketing campaigns and promotional plans. - Worked closely with external service providers creating effective marketing support materials such as flyers, brochures and catalogues. - Produced and coordinated compelling advertising campaigns through media print, Internet marketing, and direct mailing, expanding the annual sales to $70 millions. - Planned and managed promotional events to enhance the company’s brand recognition and to generate new business opportu

Florida International University (Miami, Fl, USA)