Michael Smith

Partner / Gesellschafter, Chief Marketing Officer, Tyngu
New York City, United States of America

Fähigkeiten und Kenntnisse

Social Media Analytics
Social Media Marketing
FMCG (Fast Moving Consumer Goods)
Marketing
Global Brand Management
Personal Care & Hair Care (4+ years)
product development
marketing campaign development and execution
working with multi-cultural teams
budget management
POS (Point of Sale)
social media marketing
Food&Beverages Start-up
Master Degree in Business Economics
Major in Marketing
strong language skills
passionate team player

Werdegang

Berufserfahrung von Michael Smith

  • Current 11 years and 9 months, since Sep 2014

    Chief Marketing Officer

    Tyngu

  • Current 13 years and 5 months, since Jan 2013

    Marketing Director

    Soshio

  • Current 13 years and 6 months, since Dec 2012

    Marketing Director

    Soshio Inc.

    Marketing Director for a China focused Social Media Analytics company that provides consumer insights by analyzing Chinese conversations across major Chinese Social Networks.

  • 2 years and 9 months, Jan 2010 - Sep 2012

    Global Brand Manager

    Avon

    Global Brand Manager for the leading hair care brand of the company.

  • 2 years and 10 months, Dec 2009 - Sep 2012

    Global Brand Manager Hair Care

    Avon Products

  • 1 year and 6 months, Jul 2008 - Dec 2009

    Associate Brand Manager Hair Care

    Avon Products, New York

  • 2 years and 1 month, Mar 2006 - Mar 2008

    Junior Brand Manager Dove

    Unilever Schweiz

    -Develop and execute local Dove marketing campaign concepts for new skin care launches while working closely with European cross-functional teams including budget tracking. - Manage internet communication and home page content - Plan and manage new POS concepts and activities

  • 1 year and 3 months, Jan 2005 - Mar 2006

    Responsible for Marketing and Communications

    Squeeze Ltd. (Start-Up)

    • Created a marketing strategy and communication concept for a start-up company, with an innovative product mix new to Switzerland. • Involved in product and concept development, creating radio advertisements, liaising with various distributors and executing promotional events.

  • 3 months, Jul 2004 - Sep 2004

    Marketing Assistant

    IBM Switzerland

    • Analyzed IBM marketing methods and developed an interactive information tool for IBM business partners.

Ausbildung von Michael Smith

  • 2002 - 2005

    Business Economics

    St.Gallen (HSG)

    Marketing Business in Asia

  • 2000 - 2002

    Business Economics

    University of Zurich

Sprachen

  • German

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C2 (Verhandlungssicher / Muttersprachlich)

  • Spanish

    B1-B2 (Gute Kenntnisse)

  • French

    B1-B2 (Gute Kenntnisse)

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