Nadja Prytkova

Own email marketing end to end in Brevo: lifecycle campaigns, segmentation, automation, double opt-in and UTM tracking to bookings. Grew newsletter CTR 2.5x (1.4% -> 3.5%) and cut unsubscribes from 2.2% to 1.2%. Automated campaign production with Claude: ~30 minutes instead of a full day. Lead the retention strategy and help the team adopt AI agents. Federal Voluntary Service (BFD), 28 h/week, English-speaking team.

Marketing and go-to-market strategy for early-stage products. Lesadi-AI, Berlin AI SaaS startup (pro bono): product and market research, marketing and GTM strategy. Orfogrammych, Russian spelling app for bilingual children in Germany: co-founder, marketing and launch strategy. Berlin property-auction platform: audience, positioning and competitor review.

Started as Product Manager; remote from Berlin, part-time. Owned positioning and messaging for B2B payment products and a white-label payment solution for marketplaces. Ran product and market analysis, incl. unit economics, that led management to refocus on the marketplace niche. Built the company's first product library and prioritised the portfolio with a BCG matrix. Created launch messaging and sales enablement materials.

Ran social media, content and Meta Ads for fintech products in the Wallet One ecosystem. Produced and edited videos for the TopTrop channel on YouTube and Rutube.

Built 20+ social media and growth strategies for startups in fintech, e-commerce, tourism and local services.

Launched the first grocery delivery in town in 2 months during COVID-19: online store (OpenCart), payments, social media, plus newspaper ads and phone orders for older customers.

Prepared Board-level strategy presentations; replaced manual Excel reports with SAP dashboards.

Audited financial statements under IFRS and Russian accounting standards.

Coordinated service requests from hospitals and kept customer records in the CRM.