Nancy Szarkowski

Implement client branding to design website prototypes and develop digital style guides. Collaborate with developers to ensure launch of final product meets client’s business objectives. Conduct research for client projects by facilitating discovery workshops and interviews, and performing content analysis. Use findings to develop information architecture, user experience, and high fidelity wireframes.

Collaborated with multiple teams to develop digital and direct mail product campaigns. Supervised junior designers to ensure quality production. Created a consistent design system for Pfizer’s Xeljanz brand. Combined three websites into one to optimize user experience. Provided input on mockups, style libraries, and oversaw designs of web pages. Designed unified templates for emails, websites, banners, brochures, and literature.

Produced print and digital communications to promote products and events. Improved brand awareness by aligning company’s advertising, social media presence, website design, store signage, and events. Implemented a consistent email newsletter and social media schedule. Maintained copy and visuals for e-commerce and event booking website and coordinated with developers to improve functionality and user experience.

Conceptualized and designed functional mobile sales app prototypes for international cosmetic, fashion, and healthcare brands such as L’Oreal, Colgate, Coach, Acuvue, and Bausch + Lomb. Performed user research and determined functional requirements for SaaS platform based on usability testing. Collaborated with developers to design new features and improve user experience. Performed research and developed content for training webinars and documents.

Designed mockups, and digital assets to create interactive experiences for retail, sales, and training applications on mobile platforms.