Nanticha Koapanichkul

• Lead the planning, testing, and execution of membership-focused campaigns across CEE countries • Develop and optimize the membership communication strategy to enhance the member journey and engagement

• Align with Business Units and oversee implementation of CRM campaigns across variance channels • Coordinate cross-functional teams (copywriters, designers, analytics) to ensure timely delivery of campaigns

•Deep dive into eBay sellers’ data and analyse their behavior to build data-driven strategies for churn prevention initiative •Mapped and executed of sophisticate customer journeys on Salesforce Journey Builder, allowing cohesive interaction with sellers across the entire journey •Create and implement email via the use of dynamic content blocks and personalization fields on Salesforce •Work cross-functionally with interdisciplinary global teams to ensure seamless and timely launch of campaigns

•Set up and execute project timeline for customer data maintenance on Salesforce with Digital Marketing and Sales teams for better lead generation and customer retention •Coordinated with Salesforce experts and consultants on the transitioning of the current Salesforce to the upgraded Salesforce Lightning as part of the Digitalization strategy •Organize and run the off-site team building event with the aim of discussing and defining the team’s vision, mission, and strategy for 2023

• Supported GSI end-to-end plan and execution of joint marketing campaigns designed to drive impactful marketing and sales results • Utilize Digital Asset Management and Partner Relationship Management platforms to upload and track KPIs of Campaign Toolkits as a measure success • Identified an operational challenge and created a longtail solution through the implementation of a single-view marketing calendar utilizing project management tool to support transparency and agile planning among Marketing teams

Digital Summer School

Exchange Program