Natalia Rabbethge von Egloffstein

Marketing communications strategy development and implementation Mix communications management for launches and tactical campaigns (including ATL, digital and promo campaigns) Market research analysis for tactical and strategic implementation Budget planning, control and optimization Collaboration with cross-functional teams Suppliers research, pitches and coordination Annual evaluation for campaigns and suppliers

Full Advertising projects development and supervision (including launch and tactical campaigns): TA portrait analysis (with Client and Research Agency) Key communication channels and media selection (with Media Agency) All creative development and production supervision (incl 360 degree campaigns) Non-standard placement ideas and realization (supervision) Control of all types of banners preparation Junior staff supervision Clients : BMW Group Russia, Mondelez, Sberbank, MasterCard, BurgerKing

Full development of advertising campaigns (from market analysis stage till TV copy and other materials send to placements) Client relationship development Business-trips (Agency presentation, onboarding) Experience in: working with biggest international FMCG Client on day-by-day basis. Strong TV commercials making experience. Clients : Procter&Gamble (Laundry brands)

All Agency projects stages supervision Client relationship development Experience in: TVC (both adaptation and origination), press, OOH, indoor, radio, digital. Clients : Nestle, Johnson&Johnson, Shell, Bayer, Unilever, Berlin-Chemie, Mazda

Marketing Communications