Natalia Ursinyova

Responsible for developing and implementing marketing programmes in a B2B environment including brochures, media packs, events • Responsible for the development & execution of reader surveys in print and online • In charge of defining and managing the marketing budget efficiently.

Global Market entry strategy Magnum chocolates (brand stretch of Magnum Ice cream brand): • In charge of development of framework for evaluation of potential launch markets for entry beyond current existing 10 markets • Conducted market analysis to determine suitability & provided development recommendation of launch portfolio and pricing Assessment and recommendation of business strategy for Haribo in Ukraine: • Recommended price/pack/channel strategy for Modern trade channels and Traditional Trade

- Responsible for 360 degree Marketing of Digital products ( Anti-virus security app and Direct carrier billing payment method) and tracking of all campaigns in order to maximize sales

• In charge of evaluating marketing levers for Direct-to-bill digital product as well as on-going marketing activities (SMS campaign, newsletter, flyers, Shop TV) • Support of “churn-reduction” programme for O2 protect product resulting in better quality customers (GA´s) due to improved commission split & better customer journey • Support of integration of digital services into core communication, including in online & offline welcome

• In charge of competitor monitoring and analysis on monthly basis • Design and execution of smaller marketing propositions, key projects included launch of new “mini” postpaid tariff & new Prepaid SIM card. • Supporting Acquisition boost activities, such as 150 EUR bonus for new customers and operation improvements (Mobile number port in hotline) • Coordinating claims management for customers (pre-launch and post launch activities

* Actively took part and followed the selection of a new online agency. * Temporarily managed M&Ms Facebook group providing updates and answering fans enquiries. * Provided support for design of new concepts for seasonal promotions. * Daily reporting via IRI database

- International Marketing Strategy - Marketing Decision Analysis (Metrics) - Marketing Research - Consumer Behaviour

Business Accounting, Strategic Managment, Consumer Behaviour