Natalie Yanenko

Monitoring media posts, performing media reports on media activity Managed issues related to the current trends and tools for assessing the effectiveness of communications with involved parties such as international partners, IT and internal clients Operational monitoring, analysis of the information field Analysis of the key messages penetration rate in the media Developing and introducing new formats of monitoring reports Improving system of monitoring and evaluating the effectiveness of communications

Managed web projects (financial shop, bank web site, modification, administration, migration, launch, content, layout, social media, interface, SEO etc) Acted as a liaison with IT and vendors regarding requirements and projects of PR&Marketing office that require IT support Managed vendors, cost benefit analysis,planned and controlled budgets Managed communication activities (campaigns related to the loan products) Played a role in developed campaigns via web-campaign Organized events (bank rebranding etc)

Performed full cycle of retail banking product development from concept development to implementation and testing and support/improvement (car loans, cash loans, mortgage, current/card accounts) Managed the implementation, testing and support/improvement of partners’ projects (cash loans sales of partners) Developed supporting documentation for loan products sales (regulations, processes) Worked with legal department to develop contracts Conducted calculation of profitability of products

Developed Product Catalogue and adapted them to Customer Information File Implementation of CRM requirements Tested of CIFs in ORACLE FlexCube and performed system shaping Analyzed CIF system to target bank customers with specific product based on customer’s activity Performed data analysis, data management including queries/reports Performed customers DB segmentation Led new branch model implementation based on banks new CRM platform Supported bank’s website maintenance and updates