Sandra Lafforgue

Biogen, a pharmaceutical laboratory specialized in neuroscience, has created an entity called BHS (Biogen healthcare solution). This entity designs, develops and delivered the website Neurodiem, a service for healthcare professionals, which helps them to stay up-to date on the latest development in Neurology.

Recruitement of candidates for exécutive and upper management positions for the healthcare industry in France, Switzerland, Germany, UK. Direct approach and evalutation of the candidates with proven methodology and behaviour interviews. Organization and realization of Assessment and Development Centers. For the Pharmaceutical Industry, Biotechnologies, Medical Devices and MedTech.

Universal Medica Group is an international Contract Services Organization and an expert in Health Management Services. Our specialized scientific team provides services in Drug Safety Management: Medical Information, Pharmacovigilance, Crisis Management and consults in Medical Affairs Management: Market Access Stratégies, Post Marketing Studies and Digital Transformation

Collaboration with different companies in the Life Science sector • Extensive market analysis on German and French market • Définition of marketing and sales strategy for for the oulicensing of an OTC product • Préparation of marketing/sales/scientific présentations for international clients • Price negotiations and business agreements with a German pharmaceutical company

Responsible of a product in pain management, portfolio sprayable products, 10 MEuro • Development of marketing and sales strategy • Evaluation of of clinical studies and scientific littérature • Creation of marketing/sales material for existing and new clients • Training existing international clients on new marketing product détails and sales stratégies • Responsible business development, outl-icensing of the product in France

Responsible of a product in hypertension, Preterax®, 185 MEuro • Development of international marketing and sales strategy in coordination with the marketing team • Definition of the strategic plan with the international affiliates in order to develop country sales • Elaboration of promotional elements and regular market research activities • First contact person for marketing team of affiliates • Training of product managers from different countries

Responsible of a product portfolio in hypertension, Cozaar®, • Project Manager e-marketing for the realization of a webpage in cardiology for MSD France • Selection and briefing of web-agencies • Market researches focus on sales and turnover of concurrent products • Writing of thesis about « Cozaar®, Product Image and Perception on the French Market »

Responsible for the identification and first interviews with candidates for the pharmaceutical industry. Direct approach and interview of candidates for middle and upper management positions . Writing of progress reports and sélection of best potential candidates.

Responsible for a semi-ethic product in immunostimulation Thym Uvocal® • Development of marketing strategy, market research • Preparation of marketing/sales material and training of the sales force of 15 people • Regular organisation of seminars and workshops for physicians

Responsible for drugs in osteoporosis and muscle relaxation in the north of Germany (300 physicians) • Definition of core target physicians • Implementation of a régional action plan in high potential areas with regular organisation of seminars and workshops

Responsible for consumer tests in pre-launch phases of Futuro® bandages • Writing of the test protocol together with Futuro® Brand Team • Analysis and presentation of results in order to select best fitting bandage models for launch

Master program specialized in Pharmaceutical and Biotechnological Management, Marketing, Strategy Graduated with felicitation of the jury

Graduated as Pharmacist