Natasha Singh

Drove audience growth and engagement for a fast-scaling outdoor cinema brand operating across India, 23.5% follower growth and 133% engagement increase over 9 months Produced and edited film-focused content; highest performing reel reached 346,000 likes and remains among the account's top content to date Coordinated weekly influencer arrangements across multiple cities, managed briefs, logistics, and deliverable follow-through for every show Supported brand partnership activations with Royal Stag and Ama

Served as first point of detection for two high-profile brand crises; identified and escalated the Kashmir Files controversy (Sony Pictures) and a manufacturing facility fire (Ather Energy) before either reached viral scale, enabling clients to control the narrative ahead of public outrage Led real-time crisis response for Sony Pictures Network India during a politically sensitive social media crisis that triggered physical protests in Mumbai; coordinated cross-functional response across client and agency

Continued managing Ola Cabs CRM operations across three markets, progressing to independent ownership of daily reporting and response management Transitioned to Sony Pictures Network India account. Built social monitoring and reporting infrastructure from scratch, establishing daily, weekly, and show-specific reporting processes Used boolean search methodology to track emerging social conversations and identify potential reputational threats before they reached viral scale

Joined Gozoop's specialist CRM division supporting reputation management for Ola Cabs across four markets in India, UK, Australia, and New Zealand Managed inbound customer communications as part of a 24/7 team of 20, maintaining response quality and brand tone across high complaint volumes Began developing social listening and monitoring capabilities under senior supervision

The perfect amalgamation of practical and theoretical knowledge compressed in an online course for 10 very informative months.