Nathalie Hurtado

• Planned and Supported integrated marketing campaigns for product launches and existent portfolio (ATL, BTL, Internet, Social Media, Launches, Sampling, Promos). • Monthly reports on sales evolution, market share analysis (AC Nielsen), competitors and price analysis. • Budget management and allocation (SAP). • Coordinate Online campaigns and SM Strategy for NIVEA Chile, working with creative agencies.

• Supported integrated marketing campaigns for product launches and existent portfolio (ATL, BTL, Internet, Social Media, Launches, Sampling, Promos). • Monthly reports on sales evolution, market share analysis, competitors and price analysis for the personal care segment. • Budget management and allocation. Sales forecasting and control (SAP). • Coordinate Online campaigns and Social Media for NIVEA Chile.

Reporting directly to Online Retail Manager. Description • Leading the launched of Fashion category for www.paris.cl, definition of online strategy, promotional activities and product mix. • Integrated cross-functional projects with marketing and physical retail managers in order to boost the online sales.

Reporting directly to Grouper Brand Manager. Working with sales force, southern cone and Head Office (France). Description • Planned and Supported integrated marketing campaigns for product launches and existent portfolio (BTL, Launches, Promos). • Budget management and allocation (SAP). • Sales forecasting and control (SAP).