Nathalie Steinmaurer

Leading the Client Development Team for the European division providing proprietary loyalty programme to individual brand. Understanding change in customer need to advise our clients on how to develop further customer engagement through the use of our platforms and services

Aimia having taken part ownership of Travel Club the largest coalition loyalty programme in Spain with more than 6 million members. I was deployed to deliver a turnaround project with key focus on partner engagement through implementation of joint business plan, complex data analytics project and digitisation of all marketing activities resulting in improvement of programme effectiveness and customer engagement.

Expended Aimia engagement through the use of advanced analytics combined with customer insight project across Sainsbury’s Food Categories, Non-Food, Ranging/Product Assortment, Price & Promotions, Marketing, Convenience, Online, Property, Supply Chain & Product Development; Multiyear projects resulting in profitability and sales improvement, better customer engagement and satisfaction

Led team of experienced Consultants and data analyst advising Sainsbury’s trading department to use customer data collected by Nectar card (19 Million members) to improve business profitability and efficiency in the area of assortment management, pricing, online and channel performance. Embedding Aimia proprietary tool in day to day work of Sainsbury’s buying team

• Led category management transformation project in 8 different countries in Europe for a leading consumer goods company • Created of a dashboard to follow key account performance; defined KPIs for each customer • Led a change management project including training of the teams; implementation of recommendations • Analysed distribution channels and definited strategy by country and retailer • Expert on the use of leading business intelligence (BI) software Visokio Omniscope (Rated amongst the top 5 BI to

• Managed the imported food department for 100 stores in China in 31 cities • Negotiated with international suppliers to source double the number of products available in the Chinese market – a total of 3000 items from 45 countries • Achieved annual target of 50% revenue growth p.a., reaching an annual turnover of £10m • Built and led the import team of 7 direct and 85 indirect reports • Development of in store promotion in relation with international suppliers to increase the sales

Designed and launched a new category management system for 57 stores Achieved 80% revenue growth in one year (to £4m) Developed the first “Spring wine Fair”, products selection, marketing, (catalogue design) Created a model to systematise assortment definition for all the store in China

Analysed customer needs built a new assortment, generated £70k turnover in 9 months

Explored operational management In Chinese context

Awarded the William Edward Prize in Management Practice Elective in change management, logistics, organisational behaviour

(Hons) 3/20; Recipient of the “Cetelem foundation” scholarship Specialisation in intercultural management in China and Japan

BA in History; BA in Chinese Language and Civilisation