Nestor Lopez de Arroyabe

- Defined a new design language and developed the company-wide design system. - Led end-to-end design for multiple new applications - from product discovery to UX specs. - Managed and mentored the design team, introduced new tools and processes in sync with product teams. - Supported Product, Sales, and Marketing with prototypes and white-label solutions.

- Designed new features and products in close collaboration with Product and Development. - Worked on data analysis, hypothesis building, and A/B testing strategies. - Created a scalable, white-label-ready design system with Engineering.

- Led the design team - hiring, training, mentoring, and creative direction, implementing new tools and methods. - Drove the UX strategy with a strong focus on business KPIs: conversion, retention, growth, brand recognition. - Implemented a product analytics layer to support data-driven design decisions.

Led the UX strategy and user research for several key initiatives: - Redesigned the Flight + Hotel funnel and cross-sell touchpoints (Hotels, Cars, Insurance). - Improved post-booking email flows and redesigned the Help Center. - Built a design system for marketing, content and product landing pages. - Rolled out UX improvements to Govoyages’ flight funnel.

IAHORRO 
 Designed guidelines and materials for the website, landing pages and ad campaigns
 HEWLETT PACKARD
 Designed interaction patterns and task flows for professional printers.
 IDEABLE
 Designed Kwido, a healthcare platform for tablets, web, and mobile.
 DEUTSCHE TELEKOM
 Product strategy and design for mobile apps (Product & Innovation team)
 STUDIO +44
 Designed rich media for brands such as DeBeers, Boots, Tous, Nike, Rebook, Expedia, Esquire, etc

- Designed the core B2B platform, focused on mobile content and e-commerce, later licensed by Vodafone, O2, Sony, Motorola. - Lead the UX team, implementing design processes, mentoring and supporting designers in my team and in other regional teams.

- Created rich online experiences for global brands (games, microsites, rich media, social media). - Hired and managed developers and creative providers. - Analyzed user and business metrics together with the Account Managers.

Designed business applications, online communication and e-learning for public institutions and digital agencies.

Led the design team and creative direction of e-learning and communication products.

Focused on information architecture, user flows and visual design for business applications.

- Designed magazines, posters, brochures and other print materials. - Culture editor with focus on design, media and popular culture.

Internet Project Planning and Development

Political Science and Urban Sociology