
Nidhi Khanwalkar
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Nidhi Khanwalkar
- 2 Jahre und 2 Monate, Aug. 2018 - Sep. 2020
Customer and Market Insights Consultant
Unilever
- 7 Monate, Jan. 2018 - Juli 2018
Freelance Insights & Analytics Consultant
Nidhi Khanwalkar
Freelance Insights & Analytics consulting for ecomm, FMCG & Edu-tech, Entertainment Key project: - HP Global: Optimized spends & improved penetration, design & targeting through segmentation (B2B/B2C) & analytics on brand research & spend - Sony India - Est. brand track | Design, feature testing for OTT app - Raymond, lifestyle brand: Selected best fragrance through CLT - Emami, FMCG: Usage & Attitudes study for hair oils
- 1 Jahr und 1 Monat, Dez. 2016 - Dez. 2017
Customer Insights Manager, HP Inc., WW
HP Inc
Manage global research programs influencing strategic roadmaps for product, marketing & sales for HP • Translated business priorities into insights projects, define and execute global research projects • Measured HP brand performance (Brand, ACP, NPS) at global level to optimize investment • Supported brand launch & campaigns, est. performance benchmarks through value prop, creative testing, pre-post measurement • Created best practices for digital based on performance marketing measurement
- 3 Jahre und 9 Monate, Apr. 2013 - Dez. 2016
Customer Insights Manager, HP Inc., Asia Pacific & Japan
HP Inc
Own & manage multi country research, driving omni channel practices, product innovation & launch road map, managing a budget of USD 1 million • Established consumer & commercial shopper research & brought it actionability • Accelerated the adoption & integration of research outcomes for strategy & business planning with C-level exec in retail, sales & marketing (through planning, ideation & co-customer creation workshops) • Created the millennial story based on their lifestyle, values & beliefs
- 1 Jahr und 7 Monate, Sep. 2011 - März 2013
Analytics Manager
Mu Sigma Business Solutions
Led a team of 20+ analysts to provide analytics services to fortune 500 clients across industry verticals Provided customized analytics support for insights generation through use of data mining techniques and analysis • Optimized commercial sales contact strategy for Dell Inc. • Dashboards & KPI tracking at a segment level for blue chip companies • Transitioned client data from multiple data sources to an integrated data mart
Promoted from analyst to team lead in <2 yrs. managing key multimillion global research programs on brand, marketing measurement & customer loyalty • Built offshore in-house analytics & research capabilities gaining operational & cost efficiency of up to 40% • Redesigned & implemented HP Customer Experience program achieving cost saving of $4MM • Established new BI competency for China & India –integrated 3rd party data, transaction and research data to generate deeper insights and drive top line impact
Ausbildung von Nidhi Khanwalkar
- 2 Jahre, Mai 2005 - Apr. 2007
Marketing
Mudra Institute for Communication Ahmedabad
Consumer research Quantitative research Marketing Brand management Accounting Statistics
- 4 Jahre, Apr. 2001 - März 2005
Pharmacy
Rajiv Gandhi Proudyogiki Vishwavidyalaya (ANABIN H+ Status)
Sprachen
Englisch
Muttersprache
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