Nidhi Khanwalkar

Freelance Insights & Analytics consulting for ecomm, FMCG & Edu-tech, Entertainment Key project: - HP Global: Optimized spends & improved penetration, design & targeting through segmentation (B2B/B2C) & analytics on brand research & spend - Sony India - Est. brand track | Design, feature testing for OTT app - Raymond, lifestyle brand: Selected best fragrance through CLT - Emami, FMCG: Usage & Attitudes study for hair oils

Manage global research programs influencing strategic roadmaps for product, marketing & sales for HP • Translated business priorities into insights projects, define and execute global research projects • Measured HP brand performance (Brand, ACP, NPS) at global level to optimize investment • Supported brand launch & campaigns, est. performance benchmarks through value prop, creative testing, pre-post measurement • Created best practices for digital based on performance marketing measurement

Own & manage multi country research, driving omni channel practices, product innovation & launch road map, managing a budget of USD 1 million • Established consumer & commercial shopper research & brought it actionability • Accelerated the adoption & integration of research outcomes for strategy & business planning with C-level exec in retail, sales & marketing (through planning, ideation & co-customer creation workshops) • Created the millennial story based on their lifestyle, values & beliefs

Led a team of 20+ analysts to provide analytics services to fortune 500 clients across industry verticals Provided customized analytics support for insights generation through use of data mining techniques and analysis • Optimized commercial sales contact strategy for Dell Inc. • Dashboards & KPI tracking at a segment level for blue chip companies • Transitioned client data from multiple data sources to an integrated data mart

Promoted from analyst to team lead in <2 yrs. managing key multimillion global research programs on brand, marketing measurement & customer loyalty • Built offshore in-house analytics & research capabilities gaining operational & cost efficiency of up to 40% • Redesigned & implemented HP Customer Experience program achieving cost saving of $4MM • Established new BI competency for China & India –integrated 3rd party data, transaction and research data to generate deeper insights and drive top line impact

Consumer research Quantitative research Marketing Brand management Accounting Statistics