Dr. Minjuan Deng-Westphal

Conducted market research projects: - Managed projects scope & budget - Coordinated with third parties for the execution of projects - Assisted in projects' inception phase Managed strategic partnership: - Identified partnership opportunities through trade shows, conferences, seminars and workshops - Proposed and run projects and events in conjunction with international (particularly Chinese) partners Delivered public speaking, chaired conferences and organised workshops

- Completed the PhD thesis with significant contribution to research fields of organizational innovation and sustainable tourism studies. - Undertook training in Structural Equation Modeling (SEM, IBM SPSS). - Published one book chapter and one conference proceeding.

Demonstrated leadership and team work capability in leading a Marketing and Sales team of 7 staff, and exhibited excellent analytical and organizational skills in developing the marketing and sales plan. Maintained the Nature Park's no.1 tourist attraction in Victoria for the Chinese market.

- Founded the business and provided marketing consultancy to effectively increase clients’ Chinese visitors - Developed and delivered “Chinese Cultural Awareness Training” to various organisations - Provided consultancy to improve clients' products, marketing collateral and websites to better suit the Chinese market - Demonstrated entrepreneurship and the ability to collaborate with a wide range of stakeholders

- Developed hotel business in international market - Hotel on-site event management

- Collaborated with and facilitated Australian clients to increase their market share and brand awareness in China - Conducted training sessions to Chinese tourism industry professionals - Liaised with a wide range of stakeholders in launching marketing campaigns - Provided monthly market intelligence reports and trend analysis to clients

As the Tour Operator in Frankfurt: - Negotiated group rates contracts with European hotels and restaurants As the Sales Manager in Shanghai: - Developed FTS' business in China

- Managed Chinese tourist groups' food and accommodation in Australia

- Tour guiding, product development, tour operation

800 hours onsite learning Agile methodology Data cleaning, visualisation & actionable insights R, Python, SQL & Tableau Completed projects of analysing sales figures, customers segmentation, profit prediction, building ML models to predict certain behaviors of an e-commerce's customers

Niveau B1 Deutschkurs

organisational innovation, innovation adoption, tourism ecolabels, environmental certifications, mixed methods research design

International tourism marketing, Chinese outbound tourism market, destination management, quantitative research methods

Insurance and finance