Niko Prelec

- Supported Start-ups with creating business plans for different funding rounds - Prepared & conducted workshops to identify their key differentiators & value propositions

- Participated in a team of UX Specialists that was continuously improving the experience and the performance of digital products - Identified experience and payment frictions in user journeys using different qualitative and quantitative research methods - Created personas and respective journeys based on generated insights - Developed hypothesis based on insights, conceptualised lean tests, and evaluated results - Prepared wireframes based on the research & insight

- Preparing & conducting interviews with customers, as well as analysing & synthesising their results - Analysed customers’ activities and their transactions in multiple Online Casinos using Analytics - Proposing actionable insights based on research -Closely collaborated with design & front-end teams to ideate ways to optimize the experience and increase business growth

- Interacted with customers in international office on a daily basis, leveraging multilingual skills to provide top-level service to a wide diversity of guests - Posted content and marketing to social media to drive the conversation - Established social media presence leading to increased awareness of the Friedländer brand, creating social media page on Facebook and building followers