Nina Dreier

- Development and implementation of student concession tickets strategy for London ePrix. - Creation of content calendar for newsletters to increase engagement and transactions. - Event support at both the Berlin and London ePrix. - Coordinating the development of and carrying out a survey during the London ePrix researching what motivates Millennials to attend a Formula E race. - Analysis of marketing campaign effectiveness in season one and two. - Coordination of global broadcaster schedules.

- Created a vibrant social media profile with a Facebook fan page, blog and Twitter account, to drive traffic to the site, increase social engagement and sharing. - Management of social media accounts for the ADAC GT Masters and the 24-hour race in Dubai.

- Supporting the roll-out of the global company strategy, assisting with correspondent alignment of the brand strategy. - In-depth research on the potential and profitability for o2 in the commercial area surrounding the new Cologne office. - Drafting and conducting a company survey regarding the proposed implementation of ‘hot desking’. - Thorough research of competitors and best practice companies within different industries, and drawing recommendations for the senior management.

Castles Hohenschwangau & Neuschwanstein as well as Wittelsbacher Museum: Ticket sale & consulting, reservations, coordination of guided tours

- Daily media monitoring, along with thorough research of competitors and their digitalisation within the motor racing industry. - Managing social media for the organisation, as well as supporting with planning and content creation. - Drafting and proof-reading press releases, including assistance with managing journalists on race weekends and ensuring they have a positive experience.

Dealing with applications Organisation of personnel development work Working out a concept concerning employees personnel developement controlling

Digital Marketing, Strategic Marketing, Creating Advertising and Promotional Strategies, Social Marketing

Schwerpunkt: Management, Marketing und Innovation; Bachelorarbeit zu "Wissen und Erfahrung in Gründerteams - eine Literaturanalyse" aufbauend auf ein Forschungssemester bezüglich der "Einflussfaktoren auf den Aufbau von Marketingkompetenzen bei Unternehmensgründungen"