Nita Sederholm

Back in Finland. Working as a skipper for the talented bunch of strategists, UX-designers and service designers.

Strategic work on both shaping brands, positioning them and creating holistic approaches for digital. Digital strategies for ecosystems and touchpoints. Facilitating and hands on conceptual work based on strategies. TTL PR strategies and concepts. Client: Beiersdorf: Eucerin and Hansaplast.

Creative lead for Chivas and TAG Heuer- overarching concept work to dramatize strategy including overseeing design, film production, copy, IA and mechanics. Participated in the re-branding of Chivas as they where loosing market-share in the mainland China-market. Additional concept work for e.g. L'Oreal.

Creative and strategic conceptual work for agencies and small businesses. NO MORE 404.

TTL conceptual work for KONE International marketing team. Main focus on digital work including launching the new kone.com (local master + corporate master). Conceptual digital campaign work for various clients both international and national e.g. Valio, Paulig, Finnair, Nokia and Nuori Suomi. Part of the new business endeavours with a focus to bring the digital dimension into the pitches.

Main focus to develop the digital offering of the SEK-group whilst running main digital projects such as Fazer, Finlayson, Sonera and KONE. Embarking on the mission of concept development.

Client work for Pohjola, Ilmarinen, Pfizer and Neste Oil. Mostly digital work but also radio, newspaper and POS materials. Resource management development project; how to use all resources in the best possible way.

A spin off from the senior staff of RAPP COLLINS to meet the demand of the ever growing digital business. Was setting up the everyday business and running general management tasks. Client work consisted of work LTT: Divia and Great Place to Work, Tammi, Suosikki, ADC, Xenex.

Account assistance for BTL activities for clients such as: Sony, Pernod Ricard, Kemira Grow How.

Began my carrier as an event assistant at the age of 18. Quickly moved forward to setting up and managing the event assistants in the events. Developed the recruitment-process, service quality, contracts, trainings and resource management for the company. The pool consisted at any given time of about 100 half time employees whom worked in approximately 160 events annually.