Niyet Evdönderen

Thrived in a dynamic start-up environment, building agile research processes. • Led and supported a team of 7 members to achieve their OKRs, while fostering a collaborative and engaging work environment that encouraged personal and professional growth. • Provided data-driven recommendations by analyzing complex multi-sector datasets (FMCG & non-FMCG), driving actionable insights for strategic business growth. (Tools: SQL, Python) • Combined qualitative and quantitative findings

Vestel is one of Turkey's leading consumer electronics companies with over 10,000 employees. • Led insight development efforts, including brand equity, ad tests, and A/B tests. • Monitored retail sales performance via PowerBI dashboards, enabling data-driven decision-making. • Provided strategic recommendations to marketing teams on retail innovations and consumer behavior trends. • Designed in-house research models and delivered actionable insights using SQL, Python, and SurveyMonkey.

• PM of a dealer satisfaction project, across more than 10 cities in Turkey. • Quantitative and qualitative analyst of a major Ministry of Agriculture project across 3 cities in Turkey. • Conducted many quantitative innovative ad-hoc studies, moderated focus group discussions, and in-depth interviews. • Qualitative moderator and project manager of an Instagram and Facebook user experience (UX) project

Quantitative Built business for the leading airline brand in Turkey by delivering strong client management skills to upsell. • Managed long-term ad-hoc projects for a multinational pharmaceutical company. • Reported monthly ad tracking projects • Conducted brand equity projects Qualitative Assumed dual roles as Project Manager and Qualitative Researcher • Delivered a 50% increase in revenue in 2017, having managed over 60 global projects a year. • Supervised the field coordinator