Niyet Evdönderen

- Built and optimized research frameworks in a fast-growing start-up, enabling data-driven decision-making. - Directed and developed a team of 7, driving OKR achievement while cultivating a culture of ownership, collaboration, and professional development.

- Led insight generation (brand equity, ad tests, A/B experiments) to support marketing and commercial decisions. - Delivered strategic recommendations on retail performance and consumer behavior trends. - Conducted sales, SKU, and omnichannel performance analysis; optimized Basket Size, ATV, and CLV. - Built in-house research models and dashboards using SQL, Python, and Power BI; supported sales forecasting with time series analysis.

• PM of a dealer satisfaction project, across more than 10 cities in Turkey. • Quantitative and qualitative analyst of a major Ministry of Agriculture project across 3 cities in Turkey. • Conducted many quantitative innovative ad-hoc studies, moderated focus group discussions, and in-depth interviews. • Qualitative moderator and project manager of an Instagram and Facebook user experience (UX) project.

Quantitative - Built business for the leading airline brand in Turkey by delivering strong client management skills to upsell. - Managed long-term ad-hoc projects for a multinational pharmaceutical company. - Reported monthly ad tracking projects. - Conducted brand equity projects. Qualitative Assumed dual roles as Project Manager and Qualitative Researcher - Delivered a 50% increase in revenue in 2017, having managed over 60 global projects a year. - Supervised the field coordinator.