Nolwenn ROSSIGNOL

Define the globale strategy of the group in Japan (BtoC and BtoB), Implement sales and marketing budgets, Analyze market/competitors/trends, Prepare and execute actions plans to achieve the objectives, Research and identify prospects to develop the portfolio of clients, Manage/train local partners sales force, Deep knowledge about technical aspects of products and food regulation in Japan.

Prepare the budget and implement actions to achieve the objective, Manage existing portfolio of clients and develop new accounts (BtoC, BtoB), Brand management and products promotion, Coordinate projects (tailored products for BtoB clients, private labels for BtoC clients), Manage promotion/communication activities: magazines, exhibitions, events and seminars, partnerships with famous chefs.

Acquire new clients/distributors to develop the distribution BtoB and BtoC, Coordinate projects with R&D team in Japan (dairy factory in central Japan) to develop ingredients adapted to the Japanese BtoB market, Implement the promotion plan for BtoB brands (exhibitions, seminars, marketing tools, collaboration with recognized Japanese pastry chefs…), Implement the trade marketing plan to develop BtoC sales (imported French cheeses) in premium food stores.

4 weeks Intensive language course

Graduate school of Conmerce - Intercultural studies Research sponsored by the Japanese Ministry of Education. Introductive study about the influence of Culture on behaviors and manners in societies and companies - Compararison between France and Japan

International business studies, Mention in Marketing, Trilingual business classes (French/English/Japanese)