Ofer Friedman

Leading marketing and lead generation activities across all channels. Contributing to product development, client management and partner programs. Supporting global activities and assuming responsibility to the German speaking markets. Supporting additional group business development initiatives.

Responsible for all marketing aspects of brand development, lead generation, customer acquisition, product development, client services and partner program. Supporting activities in UK, Europe and the US markets. Designing and implementing the successful repositioning and strategy shift from I-SEC Technologies. Supporting additional group business development initiatives. Key Partners Experian, GB Group, Amdocs, Accenture

Providing social-media monitoring, research and strategy services to marketers and agencies. Unique positioning as “The Social Media Strategizing Company”. Specializing in the generating audience-driven insights and opportunities and translating them to actionable product development and outreach strategies. Special achievements include commendation in the IBM “Up and Coming Companies” list, a breakthrough product development opportunities mapping for Bayer Healthcare, the “Ripple of Influence” mod

Carrying out consulting and marketing projects in Germany in the areas of destination marketing and consumer goods, providing market analyses, product innovation scouting and project management services (including media work). Special achievements include tripling the revenues of the AZH’s event program through strategic concept change Key clients: Borealis Destination Marketing Hogla Kimberly Clark Archäologisches Zentrum Hitzacker (AZH)

Managing key account (KC, Sony, Wrigley and more)business and brand strategy and implementation, member of agency new Business Acquisition team, member of agency Extended Management Team. Special achievements include establishing a new business segment for Hogla Kimberly Clark that became the fastest growing business unit and an EMEA model market, winning the Gold Effie award (Kimberly Clark), and receiving special honors at the Wrigley Europe annual meeting for an innovative customer engagement concept

Handling key agency accounts (Nokia, P&G, Philips, Bosch, Coca-Cola, Energizer, FIAT/Alfa-Romeo/Lancia, Bank Tefahot), establishing the agency’s new-media operation. Special achievements include a revolutionary direct-response radio campaign for a bank that yielded unprecedented increase in millions in investments, a first-of-kind direct-response print-media insert campaign for FIAT, establishment of the non-Cola segment as a strategic profit center, and Nokia’s first online game

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