Ojita Singh

1] Marketing strategies 2] Customer Advocacy

1. Bid Manager for 8 tenders and supported 2 other tenders for Utilities customer in UK & Ireland. 2. Worked on proposals ranging from niche transformational 200K GBP project to large scale implementations worth 25Mn GBP. 3. Worked with cross cultural inter disciplanary teams within and outside TCS to build optimum offerings for the customers.

1] Led integrated marketing programs for lead demand generation, customer relationship, & brand communication across Manufacturing Industry customers and prospects in UK & Ireland 2] Executed a 360-degree communication campaign on Neural Manufacturing, the new positioning of the Manufacturing business in the UK, Sweden & Ireland markets 3] Led TCS Growth & Transformation’s Marketing Guild’s workstream on Brand Storytelling

Leadership Development Program of Tata Group, India’s largest conglomerate with over 100 independent companies. Graphene Business 1] Developed product roadmap & sales forecast of INR 20 Bn by FY26 from industrial & energy verticals. 2] Deployed market entry strategy – designed communication and closed first order, worth INR 4 Mn

Leadership Development Program of Tata Group, India’s largest conglomerate with over 100 independent companies. 1] Market research - analyse customer journey to develop a new product design & user experience 2] Identified key target segments & value proposition, defined elements of ‘TIL Healthcare Ecosystem’

Leadership Development Program of Tata Group, India’s largest conglomerate with over 100 independent companies. 1] Developed SOP for scaling-up responsible rural tourism that was presented to Gov. of Uttarakhand 2] Explored and nurtured synergistic partnerships in the eco-system with institutions & vendors

Leadership Development Program of Tata Group, India’s largest conglomerate with over 100 independent companies. 1] Worked with MD’s office to execute EMI Moratorium regulated by Reserve Bank India during pandemic 2] Led outreach programs to 20,000 customers, assisted 893 customers withdrawing from the moratorium, preventing loss of interest income from a principal amount of INR 2.3 Bn

Leadership Development Program of Tata Group, India’s largest conglomerate with over 100 independent companies. 1] Developed GTM strategy and brand launch plan for the launch of 3 national brands in the South Zone 2] Launch execution of Tata Tea Agni Leaf in 3 states of the south zone

1] Facilitated regional managers to achieve a tender funnel of INR 210 Bn 2] Handled 7 major RFP worth INR 10 Bn and corporate communication with key clients 3] Analyzed feasibility for new markets; generated 3 new customer leads in the power sector 4] Led team on INR 1.8 Bn project for executing electrical works of a Sewage Treatment Plant

Focus: International Marketing strategies, Analytical Tools, Digital technologies

Focus: Entrepreneurial Marketing Practicum, Behavioural Science for Marketing Decision Making

Specialization: Strategic Brand Management, Consumer Behaviour, Marketing Management

Focus: Electrical Machine Design, Renewable Energy, Control System