Olaf Birkner

Employee, Advisor Digital Innovation, HID Human Interface Design GmbH

Kiel, Germany


Professional experience for Olaf Birkner

  • Current , since Jun 2020

    Advisor Digital Innovation

    HID Human Interface Design GmbH

  • Current , since Apr 2017

    Advisor Digital Innovation

    advanced STORE GmbH

    The aggregation of large amounts of data about users and their behavior and needs is and will remain the basis of successful marketing strategies. At the technical service provider and operator of a leading, AI-based platform for performance marketing, I am responsible for the product development of customer profile data.

  • Current , since Apr 2016

    Advisor Digital Innovation

    UFOstart AG

    I look back on 20 years of experience in - Founding and financing of tech start-ups - Managing digital business units - Development of digital products and services - Competitive positioning and differentiation of products and enterprises - Building corporate E-Commerce and online marketing strategies - Market entry and growth of innovative digital business units - leading agile innovation teams

  • 2 years and 6 months, Oct 2010 - Mar 2013

    Founder und CEO

    Instore Audience GmbH

    Media Partner of Ströer Digital Group Online Advertisement in E-Commerce Developing business models for online retailer to achieve additional media revenues by display advertising, organic advertising and audience targeting data driven campaign management, programmatic selling

  • 3 years and 3 months, Jul 2007 - Sep 2010

    Founder und CEO

    Cliplister GmbH

    Syndication of +1.500 consumer brands rich product content (Sony, Adidas, HP, Cisco, Lego) to +1.500 online stores (Conrad, Otto, Cyberport, Mediamarkt, Baur) pushing sales conversions and cost revenue relatio of the retailer

  • 3 years and 2 months, May 2004 - Jun 2007

    VP B2B Services

    freenet AG

    Telecommunication, Media and Internet Services Developing the B2B division of the uprising telco servicing small, medium and large corporates in the areas of hosting, SaaS, exchange, voice, internet access and security I had the chance to directly learn from the two talented freenet founders and to be part of the most successful story at the German stock market exceeding 5 bn € annual revenue within 10 years after founding.

  • 6 years and 2 months, Mar 1998 - Apr 2004

    Founder und CEO

    Splendid Internet GmbH

    Right after my MBA we founded the agency for the development and operations of noumerous web technology based projects for corporates e.g. Merck, Mobilcom, Heidelberger, Thyssen, Otto, LBBW and NATO. Two years after founding the company with +40 developers was aquired by our biggest customer freenet AG and thereafter successfully merged into the freenet B2B divison.

Educational background for Olaf Birkner

  • Marketing, Innovationsmanagement, Psychologie

    Universität Kiel und Sevilla, Wirtschaftswissenschaftliche Fakultät

    Diplom Kaufmann


  • German


  • English


  • Spanish


  • French


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