Olaf Spohner

Orchestrates Market Maker sales strategy for Amazon and MediaMarkt across Central Europe, driving transformation and commercial impact in a highly competitive landscape. Demonstrates situational leadership, cultivates a resilient team culture, and ensures operational clarity. Delivers strategic planning and high-quality account execution across multiple markets and aligns readiness with senior stakeholders. Recognized for building trusted executive relationships and shaping cross-functional collaboration.

Led a cross-regional team across DACH and CEE to elevate execution quality and partner profitability. Restructured the partner portfolio, optimized resources, and built a unified team culture based on the Model–Coach–Care leadership framework. Established quarterly planning standards, aligned partner strategies with profitability goals, and delivered results despite organizational change and market volatility.

Built and led the strategic retailer segment across Germany, Austria, and Switzerland following regional integration. Streamlined the portfolio to a focused group of strategic partners, and created a scalable structure for sustained growth. Launched innovative programs with partners, including new financing and digital distribution motions and improved partner satisfaction while positioning the channel as a core pillar alongside market-maker accounts.

Led a hybrid organization of regional managers and vendor-managed field teams across >800 stores. Accountable for sell-in, sell-through, and shelf excellence. Redesigned quotas, segmented stores, and optimized investments to unlock growth. Embedded the Four Disciplines of Execution/4DX to enhance field productivity with clear lead measures, visible scoreboards, and weekly accountability.

Drove the strategic development of the Buying Groups channel, diversifying the partner mix and reducing dependency on legacy structures. Aligned centralized account management with regional field execution, enabling consistent growth and channel resilience.

Managed a national field sales team serving Buying Groups, with full accountability for sell-in, sell-through, and shelf presence. Built a high-performing, results-driven culture with clear KPIs and coaching, then transitioned to a broader sales leadership role to deepen key account ownership.

Led a team delivering retail marketing programs across visual merchandising, training, and omni-channel communication for major launches in gaming, Windows, and Office. Reorganized retail execution by establishing a dedicated field POS team through external vendor management, significantly improving in-store experience and compliance.

Oversaw below-the-line marketing with leading retailers, covering POS promotions, visual merchandising, training, and MDF governance. Selected for an internal development program based on early recognition of potential. Developed an internal MDF tracking tool to improve budget transparency and campaign impact, and launched o2`s first smartphone "xda" at retail, paving the way for transition to Microsoft.

Marketing (Prof. em. Dr. Dr. h.c. mult. Heribert Meffert); Distribution & Handel (Prof. Dr. Dieter Ahlert)