Mag. Oleksii Popov

Berufserfahrung von Oleksii Popov

• Bis heute 4 Jahre und 6 Monate, seit Apr. 2020

  Head of Digital Marketing

  Privatbank

  - Digital Marketing/ E-commerce - Result-driven Data Analysis (segmentation) Google Analytics - Email marketing, PPC, SMM, SEO, Affiliate, Facebook Ads - Strategy and implementation of lead generation and lead nurturing user acquisition campaigns and paid media

• 2 Jahre und 11 Monate, Juni 2017 - Apr. 2020

  Head of Omni Chanel Marketing

  Retail Holding

  Create & lead annual marketing communication plan for 30+ brands; • Launched performance marketing (PPC, SEM, SEO, Email, Affiliate, Remarketing, Paid Social, and Bloggers). E-com platform switch; • Implemented RFM segmentation and more personalized offers for each segment. Takeaway: +44% L4L income increase from existing customers; • Revamped and improved two weak online promo campaigns using Agile marketing. Takeaway: flash sales activities generated +20% L4L. And mutch more

• 4 Jahre und 9 Monate, Okt. 2012 - Juni 2017

  Deputy Chief Digital Officer

  AXA Insurance

  I was responsible for building the digital channel for the AXA Ukraine unit: launching marketing communications in digital media and transforming a website, transforming how agents are represented in the online field (skill-up), and changing internal processes to start accepting online payments in real-time.

• 3 Jahre und 7 Monate, Apr. 2009 - Okt. 2012

  Marketing Manager Digital and Social Media

  Kyivstar GSM

  I was responsible for three directions: • Build (from scratch) dialog with the audience in the online environment and further development; • Transform corporate B2B magazine: format, online version, monetize; • Take from the market Djuice sub-brand due to the end of the license agreement.