Mag. Oleksii Popov

Led digital marketing strategy for 50+ banking products (retail, SME, premium). Boosted digital leads from 7% to 40%. Used generative AI tools (Gemini, Google AI Studio) to automate content, email, and ads—cutting campaign prep time by 25%, improving CTR by 15%. Built full MarTech stack (email, Viber, SMS, Google & Meta Ads), increasing engagement by 20%. Switched to data-driven targeting using 1st/2nd-party data. Improved SEO and site UX (+0.4% conversion rate). Effie Award: Best Marketing Team 2024.

Launched new e-commerce platform, increasing digital sales by 400%. Integrated machine learning with CRM and automated RFM segmentation-growing revenue from existing customers by 44%. Cut acquisition costs by 43% via improved digital strategy. Led 15 brand campaigns with annual marketing plans; vendors began co-funding promotions. Directed customer acquisition and retention using persona-based research. Revamped promo campaigns with Agile and flash sales-achieving +20% L4L revenue and reducing excess stock.

Built hybrid digital + offline sales channel for AXA Ukraine. Developed omnichannel strategy—online sales grew 238%, revenue 143%. Used machine learning and voice assistants for personalized consulting, improving conversion by 30%. Led EU-wide digital marketing rollout. Created agent website builder (aligned with AXA brand), nominated as global innovation—invited to Madrid to scale it. Launched data program, increasing policy renewal rate by 20%.

• Machine-driven customer mapping: implemented AI-based tools for customer journey mapping, resulting in a 120% sales increase. • CRM integration & mobile strategy: launched CRM-integrated mobile apps, enhancing user engagement and increasing revenue by 8.93%. • Digital services launch: developed and led the rollout of 12 digital services across Ukrainian and CIS markets, focusing on AI-enhanced automation and service personalization.

Led digital communication, B2B media, and brand migration at Kyivstar. Built digital audience engagement from scratch. Transformed and monetized B2B magazine, launching an online subscription platform. Managed Djuice sub-brand phase-out after license expiration. Positioned Kyivstar as Ukraine’s #1 telecom brand in digital/social (Socialbakers, 2012–2013). Drove brand migration and new product launches across digital channels.