Rakesh Ramesh

-> Led digital marketing transformation with AI and automation. - > Streamlined operations and data analysis. - > Pioneered MMP setups and GA4 for improved data tracking. - > Advanced marketing attribution with SKAN modelling. - > Employed AI for dynamic content creation. - > Optimized multi-platform strategies (Meta, TikTok, Google). - > Collaborated for customized UGC, enhancing channel content.

- > Overhauled marketing technology stack, incorporating Adjust, Braze, Firebase, GA4, GTM, and conversion tracking enhancements. - > Automated performance marketing reporting to enhance visibility into KPIs like CAC and CPI for key stakeholders. - > Optimized customer acquisition channels, including paid social, Google Ads, and SEO, for better efficiency and outcomes. - > Designed product and CRM lifecycle strategies, introducing voucher system and customer data platform (event engine) for CRM management.

- > Managed D2C and Amazon operations in 7 markets, enhancing team efficiency. - > Led cross-market projects with emphasis on financial tracking and reporting. - > Built marketing tech stacks using tools like Google Analytics and Funnel.io for ROI analysis. - > Re-architected performance marketing channels (AdWords, Meta) to prioritize ROAS and lower CAC. - > Innovated attribution methods, incorporating incrementality for improved performance measurement.

- Advertising - Film production - Film editing - Documentary production