Olga Kukushkina

• Took full ownership of all digital and media communications, set and implemented social media marketing campaigns in line with the overall marketing strategy. • Supporting the CRM function, generating over 5,000 new leads through content marketing. • Assisting with optimisation of customer journey map alongside the UX and tech teams. • Producing monthly content marketing and SMM reports using in-channel metrics to track and analyse performance and outline actionable recommendations, ensuring ROI.

• Re-launched foxford.news project by creating a new content plan, sourcing and selecting content creators, implementing editorial policy, and introducing innovative advertising initiatives. • Produced organic content to position the business as a thought leader, focusing on industry trends, emerging topics, and client pain points, including blog posts and industry reports. • Analysed a conversion funnel to create both micro and macro goals while identifying user experience obstacles too.

• Formulated paid and organic social media marketing and content strategies, attracting over 4,000 new followers on Instagram and VK. • Organised and participated in industry-related events to build community and boost brand awareness. • Developed and implemented a new concept and corporate style for the company’s Instagram account

• Increased online presence by developing and implementing an annual marketing plan across multiple channels (social, digital, PR, email, etc). • Managed partnered content with European influencers across multiple social media accounts, including Instagram, YouTube, and Facebook. • Built relationship with sector and international media (e.g. Entrepreneur) and distributed content, receiving 100+ product requests in the first month. • Produced content for the company’s newsletter in English.