Oliver Biel

* Led commercial transformation as CRO, aligning Sales, Marketing and Go-to-Market execution * Delivered sustainable revenue growth despite reduced sales capacity * Strengthened Revenue Operations, pipeline management and forecast accuracy * Positioned compliance software as strategic business value * Introduced HubSpot CRM, marketing automation and integrated reporting * Developed scalable commercial strategy and marketing organization * Built executive alignment, accountability and execution

* Held P&L responsibility for Sales & Marketing in Health & Life Sciences * Developed international Go-to-Market strategy for AI-driven software * Led cross-functional Sales & Marketing teams focused on sustainable growth * Implemented lead management, marketing automation and CRM optimization * Expanded the enterprise portfolio through strategic business development * Strengthened executive stakeholder management with global clients * Increased effectiveness through value-based selling and AI positioning

The Institute for Industrial Management FIR is a non-profit, intersectoral research and educational institution at RWTH Aachen University concerned with business organization, information logistics and corporate IT with the aim to establish the organizational basis for the digitally integrated company of the future.

- Drove enterprise-wide Business Transformation from product-centric to value-based commercial organization - Established Commercial Excellence across eight business units - Built company-wide CRM & Revenue Operations initiative - Led strategic Cloud Transformation and organizational alignment - Founded Corporate Sales & Marketing Board to improve executive collaboration - Coached Sales Leadership teams in enterprise growth strategies - Represented company at executive, board and strategic partner level

- Managed strategic Enterprise Accounts across DACH - Developed executive relationships with C-Level decision makers - Increased customer value through Strategic Account Management - Led Enterprise sales team as Deputy Director - Improved commercial forecasting and pipeline quality - Executed enterprise Business Development initiatives - Supported sustainable Revenue Growth through expansion strategies

Work with Top 10 Media Companies Lead virtual teams to achieve business objectives Value based selling Create customized solutions Establish a strong business relationship with the customer and the client teams, establish efficient internal processes to serve clients in the best possible way Develop, manage, implement and execute Account Plans Identify new growth areas in existing accounts Increase comScores awareness in the german media market Revenue Achievement Licenses > 100% Revenue Increase +30%

folgt

06/2008-09/2010 SPSS GmbH Software (acquired 2009 by IBM, since 10/2009 SPSS, an IBM Company, since 2010 Transfer of Trade to IBM Deutschland GmbH) Account Executive Strategic Accounts

Sales Strategic Accounts - Retail, Public, Savings Banks

Focus on the practical application of AI in leadership, sales operations, decision-making and organizational transformation. Key areas included generative AI and LLMs, AI governance, regulation and ethics, AI competence centers, AI agents and automation. Participants demonstrated the ability to analyze business processes, identify automation potential, apply AI tools effectively, and plan responsible AI strategies and workshops.