Oliver Libuda

As Head of Product I’m part of the management team, responsible for product and development across five teams, managing 25 people, including core feature development, data science and integrations. In my first months implemented a process for prioritisation across organization and developed our mid-term dev-roadmap with clear deliverables and milestones. Furthermore I led the development team split towards multifunctional teams.

Post launch, I took the opportunity to join the management team of LYKE as a CPO. In my role, I hired and led a team of 20 people in Berlin, which were responsible for product and development of our B2C and B2B product suite, including mobile applications, discovery systems, customer backend and seller marketplace. I shaped the strategic development of LYKE’s product roadmap and successfully implemented a development process across teams in three countries.

As a director of product I was responsible for product vision, go-to-market strategy and roll-out of two international companies. In my role, I created initial UX/UI concepts for iOS, Android and web through intensive user research in Berlin and across Asia. Moreover I developed a company wide metric standard to measure performance across platforms and was deeply involved in the design of our core backend architecture to provide a highly scalable platform. During launch phase I led a team of 45 people.

I joined ProSiebenSat.1 company builder as part of the management team and focused on identifying trends and possible investment opportunities in DACH e-commerce. As part of my role I analyzed various investment teasers, business plans and prepared investment recommendations for the executive board of ProSiebenSat.1. Moreover I developed the KPI reporting across all eight portfolio companies for internal and external stakeholder communication.

As a Student at Axel Springer I was working in various positions, mainly in project management for Stylebook.de and Bild.de. At Stylebook.de, I was responsible for identifying and collection of requirements from our editorial/marketing team, as well as the technical specification for external development agencies. Furthermore, I managed a team of 10 people, responsible for the day to day IT-support.

Master Thesis: "Privacy in the internet: A comparative analysis of user tracking in the US and in the EU as well as its business implications". Focus: Projektmanagement, Business Prozesse, ERP Systeme, E-Business, IT-Management, IT-Security, Frontend-Entwicklung

Bachelor Thesis: "Development of a web-based application for entering, managing and analysing environmental company data" Focus: Verteilte Systeme, Angewandte Informatik, Konzeption und Implementation von Web Applications, E-Business, Social Commerce, IT-Law