Omar Steto

• Reflect strategic orientations of the company into concrete projects and identify opportunities for growth; • Drive projects following a well-defined structure (Initiating, planning, executing, monitoring & closing); • Most significant projects: Drive the implementation of a new performance-based pricing model within online marketing in Stepstone.de with a significant impact on revenue; • Drive the implementation of Pay for Performance, an innovative product within online marketing at Totaljobs.com.

• Setup scalable and flexible optimizations to acquire traffic • Ultimately increase efficiencies by reducing marketing spend while delivering on value • Lead the development of campaign strategies as well as the execution that supports the business’s overall goals • Lead innovations by testing new LP features in conjunction with product aiming to increase conversions & lead generation • Drive multiple cross department projects to roll out new products or new optimization approaches & strategic initiatives

• Steer the global account strategy with multibillion advertisers: Ctrip, Hotels.com • Monitor business metrics, collect data & deliver different reports & presentations • Brief and oversee the work of internal and external stakeholders • Deliver customized campaigns that target users with different levels of granularity • Be fully in charge of the accounts strategy, business opportunities and new product features • Empower the advertisers with an outstanding product consultation and market expertise

• Manage Key Online Travel Agencies in France and MEA region • Monitor campaign performance on a daily basis (ROAS; CR; Opportunities...) • Tracking implementation following a relevant attribution model • Develop new tools, features and projects aiming to maximize the OTA's performance on trivago • Work closely with different stakeholders: BI Analysts, Market Place, Product team and the developers in regards to: Data analysis, bidding environment, product development and technicalities