Oya Berk Hacisabanoglu

Angestellt, Head of Paid Social, Swipe You Up GmbH
Berlin, Germany

Fähigkeiten und Kenntnisse

Brand management
Account management
Advertising
highly motivated
ability to work under pressure
highly organized
responsible
adaptable
attention to detail
excellent communication skills
Brand
Marketing
Social Media
E-Commerce
Digital strategy

Werdegang

Berufserfahrung von Oya Berk Hacisabanoglu

  • Current 3 years and 11 months, since Jul 2022

    Head of Paid Social

    Swipe You Up GmbH

    - Leading the Paid Social team. - Setting and implementing paid social marketing strategies. - Managing paid social campaigns for all channels (Facebook, Instagram, Pinterest, TikTok, Twitter). - Checking regular performance of the campaigns and optimising them towards defined KPIs of the brands.

  • 2 years and 7 months, Jan 2020 - Jul 2022

    Marketing Expert

    Concentrix Global Services GmbH

    As a Meta Marketing Expert, worked with SMBs in Turkish Market. Responsible for providing tailored marketing strategies and campaign optimization recommendations to help companies to make the most of Facebook & Instagram ads. Mastered in especially e-commerce and retail industries.

  • 4 years, Jan 2014 - Dec 2017

    Account Manager

    TBWA\Istanbul

    Responsible for “IKEA”, "Nissan", "Enerjisa", “Henkel (Pril, Vernel, Persil, Perwoll, Bref)”, “MINI & LAND ROVER & JAGUAR”, “Koton”. Leading client presentation processes in terms of integrated marketing communications. Conducting the ATL campaigns together with creative, strategic planning and production teams. Developing and implementing proactive and efficient creative solutions for brand objectives, evaluating market conditions and competitive environments for the brands.

  • 1 year and 3 months, Nov 2012 - Jan 2014

    Senior Account Executive

    DraftFCB

    Responsible for the brands; “Beiersdorf / Nivea”, “Eczacıbasi / Hijyenmax”, “Faber-Castell”, “Dogtaş Furniture” Responsible for leading client presentation processes of ATL and BTL campaigns. Evaluating market conditions and competitive environments for the brands.

  • 2 years, Dec 2010 - Nov 2012

    Account Executive

    Publicis Bold

    Responsible for the brands; “D&R”, “Groupe SEB / Rowenta”, “Citibank”, “Polisan” Responsible for leading client presentation processes of ATL and BTL campaigns. Evaluating market conditions and competitive environments for the brands.

  • 2 years and 8 months, Feb 2008 - Sep 2010

    Key Account Sales Specialist

    D-Smart

    Responsible for planning and implementing campaigns and promotional activities in chain-stores and shopping malls, analyzing and reporting the effectiveness of the activities, planning the POP materials and maintaining relationships with agencies, performing other special sales projects.

  • 4 months, Nov 2007 - Feb 2008

    Management Trainee

    Doğan TV Holding

Ausbildung von Oya Berk Hacisabanoglu

  • 1 year and 6 months, Sep 2008 - Feb 2010

    Marketing Communications

    Istanbul Bilgi University - Adschool

  • 4 years and 11 months, Sep 2002 - Jul 2007

    Business Administration & Advertising

    Istanbul Bilgi University

Sprachen

  • Turkish

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • German

    A1-A2 (Grundkenntnisse)

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