Oytun Basustaoglu

Leading Category Management projects in Modern Trade channel with customers. Working with Nielsen and other research companies (IPSOS, Euromonitor etc.) on shopper, consumer and market studies & research. Planning pricing, promotion, assortment and merchandising strategies in Off-Trade. Leading new product launch process including pricing, promotion, value chain and merchandising. Planning Shopper Marketing activities. Leading Perfect Store project with local adaptation, planning and trainings.

Managing customer relationships in İstanbul. Managing Distribution Partner and 5 Sales Reps for the assigned region. In charge of negotiations, sales contracts and in-store execution agreements. Managing a network of key influencers, stakeholders and decision-makers. Responsible for the effective execution of marketing assets in relevant accounts. Led executional excellence project for On Premise accounts in Beşiktaş. Training account staff for perfect execution of in-store brand strategy.

Led department business planning for 2017, 2018 and 2019. Local Application Manager for the internal business reporting system. In charge of all global and local reports. Creating sales analyses, ad-hoc reports and managing projects related to Consumer & Industry Marketing and Sales. POS & POP material plannings and forecasts. Co-managing Consumer Marketing budget. Managing external agencies. Creating Consumer Activation ideas and managing field activations. Activating Marketing assets in the field.

Assisting the daily operations in Customer Marketing & Operations divisions. Creating Price Analysis and Field Visit Reports. Managing Promo Plans & Forecasts with Key Account Managers. Handling the designing phase of POP & POS materials in collaboration with the Marketing team. Designed and executed a field material tracking project. Organizing incentive projects for the field team. Joined the newly constituted E-Commerce Sales Team as a side assignment.

-Market research and analyses for the company owned retail chain store, Decorador, for the planned launch in the countries Poland and Turkey. -Preparing reports and presentations for the possible launch scenarios and route to market strategies in the Turkish market. -Assisting with the company’s purchasing and sales activities of office equipment in Virginia Beach.

-Evaluating and suggesting new operations to increase efficiency in the firms manufacturing department. -Learning and practicing basic SAP production modules.

-Preparing and translating company documents, presentations and website content for domestic and international connections. -Assisting with international import and distributorship projects. -Managing relationships and correspondence with international partners.