PETAR ZIVKOVIC

Managing ad campaigns (Facebook, local display, GDN and PPC), as well as targeting, bidding and budgeting; constant optimization of the running campaigns with A/B tests, ROI analyzes; development and implementing of creative advertising solutions for online environment, especially during HBO GO OTT service launch

Creating and editing content for Adria region websites and social media platforms; Creating original video content for HBO channels in Europe; Finding innovative ways of engaging users in fast-changing media world

Finding creative ways to engage users of websites operating under company; Responsible for the public image of the company. Maintaining social media reach of 700,000 to 1 million people per week by creating viral but quality content

Rebranding web edition of weekly lifestyle magazine “Gloria”; Creating new topics and ways to attract new visitors; Completing goal of 10,000 unique visitors per day in two months; taking care of social media channels

Responsible for the content on company’s websites tracara.com and savrsena.com, targeting women age 16 - 40; Coordinating newsroom and live reporting of infotainment events in Balkans, US and Europe; Making sure that journalists under company are working as a team and for the same goal; Editing content

Updating official social media channels during “Celebrity Big Brother” season 5; Providing content; Organizing team; Communicating with journalists and organizing live coverage of eviction nights

Hosting and producing weekly show “Radar”; 45 pre-taped and 5 live episodes; Writing voice-offs;

Editing source footage of ”Big Brother” TV show seasons 2 - 4, creating story; Writing voice-offs, and action pickups