P-J Broodbakker

Angestellt, Director strategic accounts, Watlow
Alsdorf, Germany

Fähigkeiten und Kenntnisse

Chinese
Strategy
Reverse Engineering
Strategic mindset
Sales
China
Foundries
Financial restructuring
International Business
Contract Negotiation
Business Development
Marketing
Sales & Marketing
Consulting
Project Management
Account Management
Key Account Management
Sales management
Business administration

Werdegang

Berufserfahrung von P-J Broodbakker

  • Current 2 years and 4 months, since Feb 2024

    Director strategic accounts

    Watlow

    Director Strategic Accounts [ASML]

  • 1 year and 10 months, Apr 2022 - Jan 2024

    VP, Sales and Marketing

    Haikutech

  • 2 years and 10 months, Jul 2019 - Apr 2022

    General Manager

    4JET Laser Technology (Shanghai) Co. Ltd

    Setup China WFOE, hire personnel, structure accounting system, setup operations and sales. Achieved 2x original sales target (China sales during 2020 Covid increased to 60% of total group order intake) Managed to unlock dead projects and get customers to pay 3 years overdue FAT invoices.

  • 2 years and 10 months, Jul 2019 - Apr 2022

    Vice President (VP) of Business Development

    4JET Technologies GmbH
  • 2 years and 2 months, May 2017 - Jun 2019

    Director of Sales USA

    Manz AG

    Against extreme odds, I brokered a 6m€ deal within 90 days of joining the company. Immediate turnaround from disaster of losing a key account by bringing in additional business Setting up our new USA Sales team (expanding, hiring and coaching sales staff) Contract negotiations with key customers (T&C’s, Payment terms, Penalties, SAT and MP targets)

  • 3 years and 4 months, Jan 2014 - Apr 2017

    Director of Sales Asia

    3D-Micromac AG

    3D-Micromac is a laser micromachining equipment maker active in semiconductor, PV and other high-tech • Driving a network of agents in Asia as well as engaging key accounts directly. • Bridging the gap between customer demands and capabilities by driving the company to improve. • High-Tech application development project aligning stakeholders in China & Germany. • Achieved Record Sales in Asia for PV segment

  • 7 years and 4 months, Dec 2009 - Mar 2017

    Founding Partner

    XS2Asia (HongKong) Co. Ltd.

    2009 until 2014, Founder, Access to Asia Consulting (XS2Asia) XS2Asia is a boutique consulting firm representing European clients, doing business in Asia. Specialty in business development and transition management, execution of change involving complex multicultural, multinational operations. (among others some mayor assignments listed below)

  • 6 months, Jan 2014 - Jun 2014

    Interim General Manager Taiwan

    LUXX Lichttechnik GmbH

    Mandate for XS2Asia

  • 10 months, Jun 2013 - Mar 2014

    Business Development Manager

    Techinsights (Chipworks)

    Mandate for XS2Asia. Chipworks is an Ontario, based competitive analysis and IP services, reverse engineering company. • Analize emerging Chinese fabless semicon market for reverse engineering report sales • Engage foundries and fabless IC design houses in Taiwan and China

  • 3 months, Jun 2013 - Aug 2013

    Consultant

    Neovian Partners

    Due-Diligence, 2nd opinion on M&A deal for Neovian Partners (undisclosed client). • Market analysis for the China steal market for sourcing of steel abrasive materials • Financial analysis on potential customers & Strategic analysis on Target company

  • 1 year and 1 month, Jan 2012 - Jan 2013

    Director of Business Development Asia

    Synova SA
  • 1 year, Jan 2011 - Dec 2011

    Market Intelligence Manager

    NXP Semicondutors

  • 1 year, Jan 2010 - Dec 2010

    Interim CEO

    Maxon Systems (Thailand) Co., Ltd.

    Maxon Systems (Thailand), Strategic turnaround (interim CEO) Maxon was an (EMS) electronic manufacturing company, teetering on the edge of bankruptcy. • Strategic and financial analysis of the company + final recovery plan • Fired president (for corruption), re-negotiated settlements with banks, divested one plant • Established the PFT, re-negotiated terms with suppliers, establish non-corruption manual

  • 2 years and 3 months, Nov 2007 - Jan 2010

    Senior Business Development Manager

    Signify, formerly known as Philips Lighting

  • 7 years and 1 month, Oct 2000 - Oct 2007

    Account Manager

    ASML
  • 2 years and 10 months, Jan 1998 - Oct 2000

    IT Consultant

    Self Employed Freelancer

Ausbildung von P-J Broodbakker

  • 2 years and 3 months, Jan 2009 - Mar 2011

    Business Administration

    RSM Erasmus University

    EMBA (2010) Strategy Focus

  • 4 years and 6 months, Sep 1997 - Feb 2002

    Electronic and Computer Engineering

    The Hague University of Applied Sciences

  • 4 years and 11 months, Sep 1994 - Jul 1999

    Engineering physics

    The Hague University of Applied Sciences

    Applied Physics, specialty -> Robotics

Sprachen

  • English

    C2 (Verhandlungssicher / Muttersprachlich)

  • Dutch

    C2 (Verhandlungssicher / Muttersprachlich)

  • German

    C1 (Fließend)

  • French

    B1-B2 (Gute Kenntnisse)

  • Chinese

    A1-A2 (Grundkenntnisse)

  • Thai

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