Pamela Roy

Crafted engaging content for Siemens Advanta's social media channels and C-level executives. Assisted in managing social media accounts, scheduling posts, and monitoring interactions. Analyzed social media performance using Sprinklr, offering insights for enhanced reach and engagement. Provided recommendations to optimize content and strategies, resulting in improved outcomes.

Developed, managed & implemented the owned social media strategy, & calendar using Hootsuite. Planned & created original content to increase traffic. Actively managed & monitored social media channels for user engagement, sentiment analysis & complaints. Led & coordinated with all relevant stakeholders with the wider marketing teams to deliver strategic objectives via social channels. Provided ongoing analysis, key insights, & recommendations to optimise the performance of social media.

Managed customer life cycle and helped in retention of 30% of Daily Active Users. Provided useful insights to build an app with the highest rating. Exhibited customer advocacy and maintained CSAT score of 4.8/5 Monitored online reputation of brands. Created content for blogs. Managed social media handles. Curated User Generated Content. Managed public relations in crises situations. Organised customer engagement activities via social media, content and email marketing. Performed sentiment analysis.

Managed Travel Operations and Logistics of average 1000 monthly travellers Utilised inventory as well as cost which resulted in 12% YoY revenue growth Helped in designing products by providing insights from customer feedback which increased NPS by 15 points Helped in automation of processes that increased productivity substantially Leveraged customer advocacy to introduce more customer friendly policies

Worked as a Shadow Supervisor for the Hotel Front Office Worked in different areas of the hotel business and improved operational efficiency Cultivated customer relationships that increased goodwill of the brand. Trained new team members

International Marketing